Instagram new format: Everything you need to know

Instagram introduces a new format: What's changing?

that square format (1:1) was the standard for the Instagram Grid for years. Now Instagram is using that 4:5 format.

This format displays content more vertically. This makes better use of the entire screen height on mobile phones. Yours Pictures and videos They therefore appear larger and attract more attention.

• New image size for Instagram: 1080 × 1350 pixels (4:5 aspect ratio).
• Visual change: Posts that were previously created in 1:1 format could circumcised and appear disharmonious.
• More room for creativity: Brands and content creators get additional space to tell their stories in a visually appealing way.

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Why the new format is important

that Instagram new format brings opportunities and challenges:

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1) Optimum display on mobile devices

‍Content in 4:5 format fills the entire screen of a smartphone looks better than square or horizontal formats. A full screen means that your content is viewed for longer.

2) Higher engagement factor

Larger Instagram pictures and videos attract attention and increase interaction. Your target group scrolls by less quickly, which increases the time spent there.

3) Visual consistency in the feed

A inharmonious feed scares users off. Brands that consistently use the new format look professional and modern.

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What can you do now? Practical steps to customize‍

1) Create new content directly in 4:5 format

Use the recommended Instagram image size: 1080 × 1350 pixels. Tools such as Canva or Adobe Photoshop help you create precise formats.

2) Center important content

Make sure that key messages and visual highlights remain in 1:1 range Stay visible. This ensures that content also works well in previews or on other platforms.

3) Review and adapt existing content

Check older posts and stories to see if they're being unaesthetically cut off in the new grid. For important content, it is worth redesigning in 4:5 format.

4) Optimize storytelling with vertical content

Use the extra space for creative storytelling. Vertical content such as Instagram Reels and stories fit perfectly into the new format and fill the entire screen.

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Benefits of the new Instagram format

The new Instagram format offers clear advantages:

• More viewing area: Content in 4:5 format appear bigger and more dominant in the feed
• Better customization for mobile devices: Your posts use the entire screen available on smartphones
• Optimization for Instagram Reels and Stories: Vertical content such as 1080 × 1920 Pixel Reels fit seamlessly into your content strategy
• Increasing attention: Vertical images (Instagram post) and videos ensure that users stay longer and consciously perceive your message

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Disadvantages and challenges of the new format

Despite the advantages, the new format also presents challenges:

• Inharmonious feed: Posts posted in 1:1 format have been created, may look unaesthetic and cut off in the new grid.
• Transition costs: It takes time and resources to adapt older content and create new formats.
• Adjustment costs: Professional profiles or brand feeds require additional design workto ensure visual consistency.

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Instagram new format: customization tips for brands and creators

• format planning: Create your content specifically for 4:5 format and plan for the long term to save resources.
• Use of tools: Use tools like Canva, Adobe Photoshop, or InShot to create images and videos for the 1080 × 1350 pixel format to optimize.
• Visual consistency: Stay true to your brand look and make sure your feed is consistent.
• performance analysis: Test how the new format applies to your engagement has an impact, and adjust your strategy accordingly.

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Instagram format for reels and stories

The new 4:5 format Blends well with vertical content such as Instagram Reels (Instagram videos) (1080 x 1920 px) and Instagram stories. Vertically oriented content dominates the social media sector and offers more space for creative videos, texts and graphics. Brands that use these formats cleverly benefit from higher visibility and better engagement.

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Conclusion: Act now and use the new format

The new 4:5 Instagram format offers you the opportunity to optimize your presentation on Instagram and address your target group even more specifically. Brands and creators that adapt now are becoming better visibility and a higher interaction rewarded.

Most important steps:

• Create new content in 4:5 format (1080 × 1350 pixels).
• Optimize your existing posts to avoid cropped images.
• Use the new format for Reels (Instagram video) and storiesto effectively fill your audience's entire screen.

If you act quickly, you get a clear advantage and present yourself on social media modern and professional.